•Explain how a negative message can be effective.
•Write a well-formed business letter.
•Write a well-formed negative message.
In assignment, you are required to write two negative messages AND two short essays.
•Your negative messages should demonstrate an understanding in the application of the negative message principles from the background reading.
•Your short essays should define and explain the negative principles you used from the background reading, how you used them in your essays, and explain the importance and value of the negative message principles you used.
Please pay particular attention to the principles outlined in Chapter 17: Negative News and Crisis Communication within the Business Communication for Success book from the University of Minnesota.
Most employers recoil from having to tell employees that they will be “downsized.” To make a difficult job easier, managers sometimes use euphemisms and jargon to avoid bluntly announcing that someone has been laid off. In fact, cutbacks have generated new words like “rightsizing” and “re-engineering.”
Regardless of the language, an economic tailspin forces organizations to explain to laid-off employees that what’s bad for them is best for the company. At eBay, 1,500 employees lost their jobs in a program of “employee simplification”. At Yahoo, the CEO explained layoffs as a way for the company to “become more fit”.
No matter how you look at it, people are worried about losing their jobs, and those who remain are worried about whether the company will stay in business.
Experts differ on how to reveal possible workforce reductions. Should managers disclose the news indirectly and quietly? Or should they use the direct approach and announce loudly that they are taking forceful action to strengthen the organization in a dour economy? Some say that executives should use bland language to minimize the public relations fallout from mass firings. Vague explanations and even corporate jargon may be appropriate to reduce the negative effect on remaining employees and on recruiting new employees when the economy rebounds. Opaque language and euphemisms may lessen the impact of layoffs.
In the email and letter from Scenario 1 and Scenario 2, you are expected to apply the concepts on negative communication to demonstrate your ability to communicate effectively in written forms. Please use proper English. Sentences must be properly constructed and free of grammatical and typographical errors. No citations are needed in the written communication.
In your summary, you are expected to explain why and how you incorporated the principles you used in writing your email and letter. Your explanation should make use of at least two sources from the required readings. It should be analytical and sufficiently rigorous to demonstrate synthesis of the concepts. The summary is to be prepared as an academic essay. Content should be clearly presented with a logical flow. Formal citations are required, along with a formal bibliography.
Case General Expectations
In the Case Assignments, students will assume the role of a Manager in Employee Communications at a large service firm, such as a bank, or an advertising or consulting firm. Students will assume this role throughout the Case Assignments and be challenged with different scenarios, requiring written and verbal communication.
Formal citations and a bibliography are required unless otherwise stated. Plagiarism will not be tolerated! please see attached files to help with class work!